4 Months | AI-Powered Digital Marketing | MICA

MICA
Advanced Certificate in AI-Powered Digital Marketing & Communication

The Advanced Certificate in AI-Powered Digital Marketing & Communication is a 4-month online programme offered by MICA in association with upGrad. The programme combines digital marketing fundamentals with Generative AI, marketing automation, analytics, SEO, paid advertising, content strategy and brand communication. Learners can choose between Beginner and Advanced tracks, complete hands-on projects, work on real-world case studies, select up to five specialisations and learn from MICA faculty alongside industry experts from Google, Apple, Meta, IMDb, JioStar and other leading organizations. The programme also includes career support, optional campus immersion, industry immersion with Social Panga and multiple certifications upon successful completion. :contentReference[oaicite:0]{index=0}

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MICA Advanced Certificate in AI-Powered Digital Marketing & Communication

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University Rankings & Accreditation

MICA — recognition that matters

MICA Academic Partner

upGrad Learning Platform

Social Panga Industry Immersion Partner

CleverTap Marketing Analytics Certification

Executive Alumni Status MICA

MICA Online Library Learning Resource

AI-Integrated Learning Generative AI Enabled Curriculum

Career Support Resume, Mentorship & Placement Assistance

Program Highlights

Everything that matters — at a glance

⏱
Programme Duration
4 Months
📋
Extended Duration
Up to 11.5 Months with Specialisations
💰
Learning Mode
100% Online
💻
Learning Tracks
Beginner & Advanced
🏦
Specialisations
5 Industry Specialisations
🤝
Projects
6+ Hands-on Projects
🌍
Faculty
15+ MICA Faculty & Industry Experts
📜
Industry Immersion
Social Panga & Optional MICA Campus Visit
🎓
Certifications
MICA, upGrad, Social Panga & CleverTap
🏆
Programme Fee
₹84,999

How You Learn Online

UGC-compliant 4-Quadrant learning model — structured for working professionals

Video & E-Tutorial

Animated video lectures, virtual labs, audio content and full transcriptions — available 24/7

E-Content & Resources

Digital study material, e-books, case studies, web references and reading material uploaded weekly

Live Discussion Forum

Weekly live sessions with course coordinators for doubt-clearing and peer interaction

Assessments

Weekly quizzes, assignments, MCQs and project evaluations — structured and timely feedback

Program Curriculum

Industry-aligned, application-based — built for career outcomes

Course 1: Foundations of Digital Marketing

Fundamentals of Marketing and Consumer Behaviour
AI-assisted Buyer Personas
Digital Marketing Channels
Marketing Metrics
Building a Digital Presence
Brand Website Creation with AI
Branding Fundamentals
Digital Visibility
Platform Readiness
AI-powered Website Development

Course 2: Organic & Mid-Funnel Marketing

Social Media Marketing
Social Media Growth Strategy
SEO Strategy
AI-powered SEO
Answer Engine Optimization (AEO)
Schema Markup
Content Marketing
Email Marketing
Mobile Marketing
Retention Marketing

Course 3: Paid Marketing Essentials

Meta Ads
Facebook Advertising
Instagram Advertising
Google Ads
Keyword Research
Search Advertising
Marketing Automation
Agentic AI
Programmatic Advertising
Affiliate Marketing

Course 4: Marketing Analytics & Strategy

Google Analytics 4 (GA4)
Firebase Analytics
CleverTap Analytics
Marketing Analytics
Integrated Marketing Communication (IMC)
Media Planning
Campaign ROI Analysis
Marketing Attribution
Revenue Analytics
Scaling Businesses with Marketing

Hands-on Projects

Build a Digital-ready Brand
AI Website Creation
Social Media Calendar
AI-powered Blog Writing
Email Drip Campaign
Google Ads Campaign
Traffic Generation
GA4 Analytics
Marketing AI Agent
Performance Marketing ROI Analysis

Real-world Case Studies

The Whole Truth
Swiggy
Salesforce
Zivame
RentoMojo
Consumer Segmentation
CRM Strategy
Marketing Funnel Analysis

Specialisations

Brand Management
Product Marketing
Performance Marketing
Marketing Analytics
Content Marketing
Growth Marketing
B2B Marketing
D2C Marketing
Marketing Automation
AI-powered Marketing Strategy

Generative AI for Marketing

Prompt Engineering
AI Content Creation
AI Image Generation
AI Video Creation
ChatGPT for Marketing
AI Campaign Planning
AI-powered Copywriting
AI Productivity Tools
AI Marketing Assistants
Responsible AI in Marketing

Career Development

Resume Building
LinkedIn Profile Optimization
Portfolio Development
Mock Interviews
Industry Mentorship
Career Coaching
Networking Sessions
Placement Assistance
Executive Alumni Benefits
Interview Preparation

5 Specializations

Click any specialization to see fees and key modules

Performance Marketing MICA Included ▼

Total FeeIncluded

Per SemesterIncluded

Zero Cost EMIIncluded

Key Modules:

Google Ads
Meta Ads
Campaign Optimization
Marketing ROI

Marketing Analytics MICA Included ▼

Total FeeIncluded

Per SemesterIncluded

Zero Cost EMIIncluded

Key Modules:

Google Analytics 4
Firebase
CleverTap
Marketing Dashboards

Content & SEO Marketing MICA Included ▼

Total FeeIncluded

Per SemesterIncluded

Zero Cost EMIIncluded

Key Modules:

SEO
Answer Engine Optimization
Content Strategy
Email Marketing

AI-powered Digital Marketing MICA Included ▼

Total FeeIncluded

Per SemesterIncluded

Zero Cost EMIIncluded

Key Modules:

Prompt Engineering
ChatGPT
AI Content Creation
Marketing Automation

Brand & Growth Marketing MICA Included ▼

Total FeeIncluded

Per SemesterIncluded

Zero Cost EMIIncluded

Key Modules:

Brand Management
Growth Marketing
Consumer Behaviour
Integrated Marketing Communication

Fee Structure

Transparent pricing — paid semester-wise with Zero Cost EMI available

Specialization	Per Semester	Total Fee	EMI / Month (6 mo)
Advanced Certificate in AI-Powered Digital Marketing & Communication	NA	₹84,999	Starting at ₹2,708/month

The total programme fee is ₹84,999. Flexible payment options are available with EMIs starting from ₹2,708 per month for eligible learners.

Scholarships Available

Reviewed and approved on a case-by-case basis

Category	Who's Eligible	Scholarship
Flexible EMI	Eligible learners	Available
Education Financing	Available through financing partners	Available
Corporate Sponsorship	Working Professionals & Organizations	Available

Eligibility Criteria

Simple and transparent — no entrance exam required

🇮🇳 Students with Indian Education

Passed 10 + 2 from a recognised board
Completed undergraduate degree (minimum 3 years)
Aggregate minimum of 50% marks
Final year students can apply with last semester results
Work experience gives added advantage

🌍 Students with Foreign Education

Certificate of Equivalence from AIU (Association of Indian Universities) required
Visit aiu.ac.in for details

Career Opportunities

Roles our graduates step into after completing this program

Digital Marketing Specialist

Plan and execute digital marketing campaigns across SEO, paid media, email marketing and social media platforms.

Performance Marketing Specialist

Manage Google Ads, Meta Ads and campaign optimization to maximize ROI and customer acquisition.

SEO Specialist

Improve website rankings through search engine optimization, Answer Engine Optimization (AEO) and content strategies.

Marketing Analytics Specialist

Analyze campaign performance using Google Analytics, Firebase, CleverTap and marketing dashboards.

Content Marketing Manager

Develop AI-assisted content strategies, blogs, email campaigns and brand communication plans.

Growth Marketing Executive

Drive customer acquisition and retention using data-driven growth strategies and marketing automation.

Brand Manager

Develop brand positioning, consumer engagement strategies and integrated marketing communication campaigns.

Social Media Manager

Plan, manage and optimize social media campaigns using AI-powered content creation and analytics.

Marketing Automation Specialist

Implement automation workflows, AI marketing assistants and customer lifecycle campaigns.

Digital Marketing Consultant

Help businesses improve online visibility, customer engagement and marketing performance through modern digital strategies.

Our Hiring Partners

Top companies that recruit our graduates

Google Meta Apple IMDb JioStar Social Panga CleverTap PwC Accenture Deloitte EY Infosys TCS Capgemini Cognizant upGrad Career Services MICA Alumni Network

Student Testimonials

Real students. Real outcomes.

The programme helped me combine AI tools with digital marketing strategies, making my campaigns more effective and data-driven.

Programme Learner

Digital Marketing Executive

The practical projects, industry mentors and specialization options gave me confidence to transition into performance marketing.

Programme Graduate

Performance Marketing Specialist

Learning SEO, Google Ads, AI-powered content creation and analytics together provided a complete understanding of modern digital marketing.

Working Professional

Marketing Analyst

The combination of MICA faculty, industry experts and AI-enabled marketing curriculum prepares learners for the future of digital marketing.

Industry Mentor

MICA Programme Faculty

Frequently Asked Questions

Everything you need to know before you apply — answered clearly

What is the Advanced Certificate in AI-Powered Digital Marketing & Communication? Program

The Advanced Certificate in AI-Powered Digital Marketing & Communication is a 4-month online programme offered by MICA in partnership with upGrad. It combines digital marketing fundamentals with Generative AI, performance marketing, analytics, branding and communication to prepare learners for modern marketing careers.

Who should enroll in this programme? Eligibility

The programme is suitable for students, fresh graduates, entrepreneurs, marketing professionals, business owners, freelancers and working professionals who want to build expertise in AI-powered digital marketing and brand communication.

What is the duration of the programme? Program

The core programme lasts 4 months. Learners can also extend their learning up to 11.5 months by choosing additional industry specializations.

How is the programme delivered? Learning

The programme is delivered completely online through recorded sessions, live expert classes, practical projects, mentorship, discussion forums and optional campus immersion at MICA.

What topics are covered in the curriculum? Curriculum

The curriculum covers digital marketing foundations, consumer behaviour, branding, SEO, Answer Engine Optimization (AEO), social media marketing, content marketing, email marketing, paid advertising, Google Ads, Meta Ads, marketing automation, Google Analytics 4, Firebase, CleverTap, integrated marketing communication and Generative AI for marketing.

Does the programme include Generative AI? Curriculum

Yes. Learners study Prompt Engineering, ChatGPT, AI-assisted copywriting, AI image generation, AI video creation, marketing automation, AI-powered campaign planning and responsible AI practices for digital marketing.

Will I learn Google Ads and Meta Ads? Curriculum

Yes. The programme covers Google Ads, Meta Ads, Facebook advertising, Instagram advertising, campaign optimization, keyword research and performance marketing strategies.

Does the programme include SEO and Content Marketing? Curriculum

Yes. Learners develop practical skills in SEO, Answer Engine Optimization (AEO), schema markup, content strategy, blogging, email marketing and organic growth techniques.

Are there hands-on projects included? Projects

Yes. Learners complete practical projects such as AI-powered website creation, social media planning, Google Ads campaigns, email marketing automation, marketing analytics dashboards and real-world business case studies.

Can I choose a specialization? Specialization

Yes. Learners can select from multiple specialization tracks including Performance Marketing, Marketing Analytics, Brand Management, Content Marketing, Growth Marketing and AI-powered Digital Marketing.

Does the programme provide career support? Career

Yes. Learners receive resume building support, LinkedIn profile optimization, portfolio development, mock interviews, career mentoring, networking opportunities and placement assistance.

Will I receive a certificate after completion? Certification

Yes. Eligible learners receive certifications from MICA and upGrad. Additional industry certifications from partners such as Social Panga and CleverTap may also be available depending on the selected learning path.

What career opportunities are available after completing the programme? Career

Graduates can pursue roles such as Digital Marketing Specialist, Performance Marketing Specialist, SEO Specialist, Marketing Analytics Specialist, Content Marketing Manager, Growth Marketing Executive, Brand Manager, Social Media Manager, Marketing Automation Specialist and Digital Marketing Consultant.

How much does the programme cost? Fees

The total programme fee is ₹84,999. Flexible financing options are available with EMIs starting from ₹2,708 per month for eligible learners.

Is this programme suitable for beginners? Eligibility

Yes. The programme offers separate Beginner and Advanced learning tracks, making it suitable for both newcomers to digital marketing and experienced professionals looking to upgrade their skills.

Can working professionals pursue this programme? Learning

Yes. The online format, flexible schedule, recorded sessions and optional specialization tracks make it suitable for working professionals balancing learning with full-time jobs.

What makes this programme different from a regular Digital Marketing course? Program

Unlike traditional digital marketing programmes, this course integrates Generative AI throughout the curriculum, offers industry-led specializations, real-world projects, AI-powered marketing tools, optional campus immersion, industry mentorship and career support from MICA and upGrad.

Why should I choose the MICA Advanced Certificate in AI-Powered Digital Marketing & Communication? Program

The programme combines MICA’s expertise in marketing and communication with the latest AI technologies. Learners gain practical experience in SEO, paid advertising, analytics, branding, content strategy, marketing automation and Generative AI while building a professional portfolio through industry projects, mentorship and career support.

Master AI-Powered Digital Marketing

Learn SEO, Performance Marketing, Marketing Analytics, Google Ads, Meta Ads, Generative AI, Marketing Automation and Brand Communication through MICA’s Advanced Certificate in AI-Powered Digital Marketing & Communication.

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