Microsoft PL-300 | Sunday Only | Career Assistance

Hero Vired
Advanced Certificate Program in Data Analytics for Sales and Marketing Professionals

The Advanced Certificate Program in Data Analytics for Sales and Marketing Professionals is a 5-month live online weekend program designed for professionals who want to make data-driven sales and marketing decisions. Learners master Excel, SQL, Power BI, Generative AI and business analytics while solving real-world business problems including campaign ROI optimization, sales forecasting, churn prediction, pricing optimization and customer segmentation. The curriculum includes 130+ learning hours, 8+ industry projects, Microsoft PL-300 preparation and dedicated career assistance.

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Hero Vired Advanced Certificate Program in Data Analytics for Sales and Marketing Professionals

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University Rankings & Accreditation

Hero Vired — recognition that matters

Microsoft Collaboration PL-300 Microsoft Power BI Data Analyst Preparation

130+ Learning Hours 70+ Live, 30+ Self-paced & 30+ Project Hours

Sunday-only Learning Designed for Working Professionals

8+ Industry Projects Real Business Case Studies

Industry Tools Excel, SQL, Power BI, ChatGPT & Microsoft Copilot

Career Assistance Resume Building, Branding & Interview Excellence

Optional Tableau Module Advanced Data Storytelling with Tableau Public

Microsoft Certification Eligible for Microsoft PL-300 Certification Exam

Program Highlights

Everything that matters — at a glance

⏱
Program Duration
05 Months
📋
Learning Mode
Live Online (Sunday Only)
💰
Weekly Schedule
Weekend (Sunday)
💻
Total Learning Hours
130+ Hours
🏦
Live Sessions
70+ Hours
🤝
Self-paced Learning
30+ Hours
🌍
Projects & Industry Sessions
30+ Hours
📜
Industry Projects
8+ Business Projects
🎓
Microsoft Collaboration
PL-300 Power BI Data Analyst
🏆
Career Support
Career Assistance for Eligible Learners

How You Learn Online

UGC-compliant 4-Quadrant learning model — structured for working professionals

Video & E-Tutorial

Animated video lectures, virtual labs, audio content and full transcriptions — available 24/7

E-Content & Resources

Digital study material, e-books, case studies, web references and reading material uploaded weekly

Live Discussion Forum

Weekly live sessions with course coordinators for doubt-clearing and peer interaction

Assessments

Weekly quizzes, assignments, MCQs and project evaluations — structured and timely feedback

Program Curriculum

Industry-aligned, application-based — built for career outcomes

Module 1

Business & Data Foundations
Business Metrics
Customer Acquisition Cost (CAC)
Customer Lifetime Value (LTV)
Return on Ad Spend (ROAS)
Churn Analysis
Business Data Literacy
Analytical Thinking

Module 2

Excel for Business Growth
Data Cleaning
Excel Formulas & Functions
Lookup Functions
Pivot Tables
Campaign Performance Analysis
Financial Modelling
Business Reporting

Module 3

SQL for Sales Insights
Database Fundamentals
SQL Queries
Data Extraction
Filtering & Sorting
Joins
CRM Analytics
Customer Behaviour Analysis

Module 4

Power BI for Revenue Dashboards
Power Query
Data Modelling
DAX
Dashboard Design
KPI Tracking
Revenue Analytics
Microsoft PL-300 Preparation

Module 5

AI & Predictive Analytics
Generative AI
ChatGPT
Microsoft Copilot
Demand Forecasting
Customer Trend Prediction
Marketing Budget Optimization
AI-powered Analytics

Module 6

Data Storytelling & Visualization
Business Storytelling
Visual Analytics
Insight Presentation
Executive Dashboards
Data Communication
Business Reports

Module 7

Strategic Analytics for Leaders
Business Strategy
Pricing Analytics
Market Segmentation
Customer Analytics
Growth Analytics
Decision Making

Module 8

Capstone Project
Business Problem Solving
Data Collection
Data Analysis
Dashboard Development
Business Recommendations
Executive Presentation

4 Specializations

Click any specialization to see fees and key modules

Sales Analytics Hero Vired Included ▼

Total FeeIncluded

Per SemesterIncluded

Zero Cost EMIIncluded

Key Modules:

Sales Forecasting
Revenue Analytics
Pipeline Analysis
Dealer Performance
Business KPIs

Marketing Analytics Hero Vired Included ▼

Total FeeIncluded

Per SemesterIncluded

Zero Cost EMIIncluded

Key Modules:

Campaign ROI
Customer Segmentation
Marketing Performance
Pricing Analytics
Growth Strategy

Business Intelligence Microsoft Included ▼

Total FeeIncluded

Per SemesterIncluded

Zero Cost EMIIncluded

Key Modules:

Power BI
Power Query
DAX
Dashboard Design
PL-300 Preparation

AI-powered Business Analytics Hero Vired Included ▼

Total FeeIncluded

Per SemesterIncluded

Zero Cost EMIIncluded

Key Modules:

ChatGPT
Microsoft Copilot
Predictive Analytics
Business Forecasting
Analytics Automation

Fee Structure

Transparent pricing — paid semester-wise with Zero Cost EMI available

Specialization	Per Semester	Total Fee	EMI / Month (6 mo)
Advanced Certificate Program in Data Analytics for Sales and Marketing Professionals	NA	Contact Counsellor	Easy EMI Available

Program fees, EMI plans and financing options may vary by admission cycle. Please contact the Hero Vired admissions team for the latest fee structure, scholarships and payment options.

Scholarships Available

Reviewed and approved on a case-by-case basis

Category	Who's Eligible	Scholarship
Easy EMI	Available for eligible learners	Available
Education Financing	Available through lending partners	Available
Corporate Sponsorship	Working Professionals	Case Basis

Eligibility Criteria

Simple and transparent — no entrance exam required

🇮🇳 Students with Indian Education

Passed 10 + 2 from a recognised board
Completed undergraduate degree (minimum 3 years)
Aggregate minimum of 50% marks
Final year students can apply with last semester results
Work experience gives added advantage

🌍 Students with Foreign Education

Certificate of Equivalence from AIU (Association of Indian Universities) required
Visit aiu.ac.in for details

Career Opportunities

Roles our graduates step into after completing this program

Sales & Marketing Analyst

Analyze sales performance, campaign effectiveness, customer behaviour and revenue trends to improve business growth.

Business Intelligence Analyst

Develop interactive dashboards, KPI reports and business intelligence solutions using Power BI and SQL.

Marketing Analytics Specialist

Measure campaign ROI, optimize marketing spend and improve customer acquisition using data-driven insights.

Growth Strategy Lead

Develop business growth strategies through forecasting, customer segmentation and predictive analytics.

Revenue Operations Analyst

Monitor revenue performance, sales pipelines and operational KPIs to support business decision-making.

Business Analyst

Transform business data into actionable insights for strategic planning and operational improvements.

Power BI Developer

Build enterprise dashboards, data models and executive reports using Microsoft Power BI.

Marketing Performance Analyst

Evaluate campaign metrics, customer engagement and advertising performance using analytics tools.

CRM Analytics Specialist

Analyze CRM data, customer journeys and lead conversion metrics to improve sales effectiveness.

Data Analytics Consultant

Support organizations with analytics implementation, reporting automation and business intelligence solutions.

Our Hiring Partners

Top companies that recruit our graduates

Microsoft Hero Group Amazon Nestlé Walmart Tata Motors HDFC Bank Infosys Accenture Deloitte Capgemini Cognizant TCS Wipro HCLTech Tech Mahindra EY PwC KPMG NTT DATA

Student Testimonials

Real students. Real outcomes.

The program helped me understand how analytics can improve marketing performance and business growth using real-world case studies.

Hero Vired Learner

Sales & Marketing Analytics Program

Working on campaign ROI, customer segmentation and Power BI dashboards gave me practical business analytics experience.

Program Participant

Business Analyst

The curriculum combines Excel, SQL, Power BI and Generative AI to solve practical sales and marketing problems.

Industry Mentor

Hero Vired Faculty

Career assistance, resume building and interview preparation helped me become more confident for analytics roles.

Career Services

Hero Vired

Frequently Asked Questions

Everything you need to know before you apply — answered clearly

What is the Advanced Certificate Program in Data Analytics for Sales and Marketing Professionals? Program

It is a 5-month live online program by Hero Vired designed to help professionals use data analytics to improve sales, marketing, customer engagement and business growth through practical tools and real-world projects.

Who should enroll in this program? Eligibility

The program is suitable for sales professionals, marketing professionals, business development executives, entrepreneurs, recent graduates and professionals looking to build data-driven decision-making skills.

What are the eligibility criteria? Eligibility

Professionals from non-technical backgrounds, undergraduate learners and recent graduates interested in sales, marketing and business analytics can apply. Career assistance is available for eligible graduates with 0–3 years of experience.

What is the duration of the program? Program

The program runs for 5 months and is delivered through a Sunday-only live online learning format.

How many learning hours are included? Learning

Learners receive more than 130 hours of learning, including 70+ live hours, 30+ self-paced hours and 30+ hours of projects and industry sessions.

Which tools are covered in the curriculum? Tools

The program includes Microsoft Excel, SQL, Microsoft Power BI, ChatGPT, Microsoft Copilot and other AI-powered analytics tools.

Does the curriculum include Microsoft Power BI? Curriculum

Yes. Learners build professional dashboards, work with Power Query and DAX, track KPIs and prepare for the Microsoft PL-300 Power BI Data Analyst certification exam.

Will I learn SQL during the program? Curriculum

Yes. The SQL module teaches querying business databases, CRM analytics, customer behaviour analysis and extracting actionable business insights.

Does the program include Artificial Intelligence? Curriculum

Yes. Learners use Generative AI, ChatGPT and Microsoft Copilot for predictive analytics, demand forecasting, business reporting and marketing optimization.

What business metrics will I learn? Curriculum

The curriculum covers Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), Return on Ad Spend (ROAS), churn analysis, revenue forecasting and business KPI tracking.

Are industry projects included? Projects

Yes. Learners complete more than eight portfolio-ready projects covering store-level sales optimization, campaign effectiveness, dealer sales forecasting, customer segmentation and dynamic pricing analytics.

What is the capstone project? Projects

The capstone project requires learners to solve a real business challenge using data collection, analytics, dashboards, visualization and strategic business recommendations.

Will I receive a certificate? Certification

Yes. Successful learners receive the Hero Vired Advanced Certificate. Learners who clear the Microsoft certification exam are also eligible for the Microsoft Certified: Power BI Data Analyst Associate certification.

Is attendance required for the Microsoft certification? Certification

Yes. According to the program brochure, at least 50% attendance is required to become eligible for the Microsoft PL-300 certification examination.

Does Hero Vired provide career assistance? Career

Yes. Career support includes resume building, personal branding, interview excellence and career guidance. Career assistance is available for eligible freshers and early-career professionals according to Hero Vired's Career Services Policy.

Is this program suitable for working professionals? Learning

Yes. The Sunday-only live class schedule is specifically designed to help working professionals upgrade their skills without affecting their weekday work commitments.

Is Tableau included in the program? Curriculum

An optional add-on module on Data Storytelling with Tableau Public is available. The module runs for approximately 1.5 months and requires an additional fee.

Which job roles can I pursue after completing this program? Career

Graduates can pursue roles such as Sales & Marketing Analyst, Business Intelligence Analyst, Marketing Analytics Specialist, Growth Strategy Lead, Revenue Operations Analyst and Business Analyst.

Will I build a professional portfolio? Projects

Yes. The curriculum includes multiple real-world business case studies and portfolio projects that demonstrate practical analytics skills in sales, marketing and business intelligence.

Why should I choose this Hero Vired program? Program

The program combines business-focused analytics, Microsoft Power BI collaboration, Generative AI tools, real-world sales and marketing case studies, 130+ hours of learning, portfolio projects and career assistance to prepare professionals for modern analytics roles.

Master Data Analytics for Sales & Marketing Success

Build expertise in Excel, SQL, Power BI, Generative AI, customer analytics, campaign ROI measurement, sales forecasting, pricing analytics and business intelligence through hands-on projects, Microsoft PL-300 preparation and dedicated career assistance.

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