How is Liverpool Business School’s MBA Different from Others?
Introduction
Liverpool Business School offers a unique MBA program tailored to the needs of working professionals in India. In this blog, we’ll explore the distinctive features of Liverpool Business School’s MBA, focusing on its online format and specialized career services designed to support professionals in their career advancement.
Liverpool Business School: An Overview
Liverpool Business School is part of Liverpool John Moores University (LJMU), a renowned institution with a rich history of providing high-quality education. The business school is known for its innovative approach to teaching and learning, blending academic theory with real-world application.
What Sets Liverpool Business School’s MBA Apart?
Liverpool Business School’s MBA stands out from others due to its:
Online Format
- Convenience: Designed for working professionals, the online format allows students to balance their studies with their professional commitments.
- Flexibility: With asynchronous learning, students can access course materials and lectures at their convenience, eliminating the need to attend classes at specific times.
Career Services
Liverpool Business School offers a range of career services to support MBA students in their professional development:
| Career Services | Description |
| Jobs On | Platform for accessing job opportunities |
| Career Centre | Resource hub for career-related information |
| Just-In-Time Interview Prep | Preparation sessions for upcoming interviews |
| Personalised Industry Sessions | Tailored sessions focusing on specific industries |
| High Performance Coaching | Coaching sessions to enhance performance |
| Profile Builder (AI-Powered) | Tool for creating and optimizing professional profiles |
| Offline Job Fairs & Networking Events | Opportunities for in-person networking |
This table outlines the various career services available to students at Liverpool Business School, providing a clear overview of the support provided for their professional development.
Jobs On
- Platform: Access to a dedicated job portal connecting students with job opportunities from leading companies.
- Networking: Opportunity to connect with industry professionals and potential employers.
Career Centre
- Guidance: Professional career advisors provide personalized guidance on career paths and job search strategies.
- Resources: Access to career resources such as resume templates, interview tips, and networking advice.
Just-In-Time Interview Prep (JIT)
- Preparation: Tailored interview preparation sessions to help students ace job interviews in their desired fields.
- Mock Interviews: Practice interviews with feedback to enhance interview skills.
Personalized Industry Sessions
- Insights: Industry-specific sessions delivered by experts to provide insights into current trends and challenges.
- Networking: Opportunity to interact with industry professionals and expand professional networks.
High-Performance Coaching
- Personal Development: One-on-one coaching sessions to enhance leadership skills, communication abilities, and overall performance.
- Goal Setting: Setting and achieving career goals with the support of experienced coaches.
Profile Builder (AI-Powered)
- Optimization: AI-powered tool to optimize students’ resumes and LinkedIn profiles for maximum visibility to potential employers.
- Customization: Tailored suggestions for improving profiles based on industry standards and best practices.
Offline Job Fairs & Networking Events
- In-Person Interaction: Opportunities to meet recruiters and network with professionals at offline job fairs and networking events.
- Exposure: Exposure to a wide range of job opportunities and industry insights.
Global Perspective
Liverpool Business School’s MBA curriculum is designed to provide students with a global perspective on business challenges and opportunities. Through international case studies, guest lectures by global industry leaders, and virtual study tours, students gain invaluable insights into diverse business environments and cultural contexts.
Eligibility and Admission Process
To be eligible for Liverpool Business School’s MBA program, applicants must meet the following criteria:
Eligibility
- Bachelor’s Degree: A bachelor’s degree issued by any university under UGC with a minimum of 50% marks.
- Work Experience: At least 2 years of full-time work experience by the second year of the course.
| Eligibility Criteria | Requirements |
| Bachelor’s Degree | Minimum of 50% marks from a recognized university |
| Work Experience | At least 2 years of full-time work experience |
| English Proficiency | Proficiency in English (IELTS/TOEFL) |
Program Curriculum:
| Courses | Program |
| MARKETING MANAGEMENT – I | MARKETING STRATEGY |
| CONSUMER BEHAVIOUR | |
| MARKETING CHANNELS | |
| PROJECT/ ASSIGNMENT | |
| BUSINESS COMMUNICATION | EFFECTIVE COMMUNICATION |
| BUILDING A PERSONAL BRAND | |
| PROJECT/ ASSIGNMENT | |
| ACCOUNTING AND FINANCE | ACCOUNTING FUNDAMENTALS – I |
| ACCOUNTING FUNDAMENTALS – II | |
| PROJECT EVALUATION | |
| NEW HERITAGE DOLL COMPANY SIMULATION | |
| DECISION SCIENCES | BUSINESS ANALYTICS FUNDAMENTALS |
| HYPOTHESIS TESTING | |
| REGRESSION ANALYSIS | |
| PROJECT/ ASSIGNMENT | |
| BUSINESS ECONOMICS | MICROECONOMICS |
| MACROECONOMICS | |
| PROJECT/ ASSIGNMENT | |
| MID COURSE EXAM | |
| TERM BREAK | |
| BEHAVIORAL SCIENCE, HR, BUSINESS LAW | INDIVIDUAL, GROUP AND ORGANISATIONAL BEHAVIOUR |
| HUMAN RESOURCE MANAGEMENT | |
| BUSINESS LAW | |
| PROJECT/ ASSIGNMENT | |
| MARKETING MANAGEMENT 2 | QUALITATIVE MARKET RESEARCH |
| QUANTITATIVE MARKET RESEARCH | |
| RELATIONSHIP MARKETING | |
| PROJECT/ ASSIGNMENT | |
| SALES AND DISTRIBUTION MANAGEMENT | FUNDAMENTALS OF SALES |
| TERRITORY MANAGEMENT | |
| CHANNEL MANAGEMENT | |
| TEAM AND CUSTOMER MANAGEMENT | |
| PROJECT/ ASSIGNMENT | |
| OPERATIONS & SUPPLY CHAIN MANAGEMENT | OPERATIONS MANAGEMENT |
| SUPPLY CHAIN MANAGEMENT | |
| PROJECT/ ASSIGNMENT | |
| BUSINESS STRATEGY | FUNDAMENTALS OF STRATEGY |
| GROWTH STRATEGY | |
| PROJECT/ ASSIGNMENT |
Admission Process
- Step 1: Submit an online application form along with relevant documents and application fee.
- Step 2: Attend a personal interview conducted by Liverpool Business School’s admissions committee.
- Step 3: Upon acceptance, complete the enrolment process and begin the MBA program.
Conclusion
Liverpool Business School’s MBA program offers a unique blend of academic rigor, flexibility, and comprehensive career services designed to empower working professionals in India. With its online format and specialized career support, the program equips students with the knowledge, skills, and networks needed to succeed in today’s competitive business landscape. If you’re looking to advance your career while balancing professional commitments, Liverpool Business School’s MBA could be the perfect choice for you.
