Duke CE : Post Graduate Certificate in Product Management

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Course Duration

6-10.5 Months

Commencement Date

September 15th 2023

Application End Date

September 10th 2023

Session Timing

10-12 hours per week

Overview
Syllabus
Faculty
Certificate
Fee

Duke CE : Post Graduate Certificate in Product Management Program Overview

Develop a product mindset, master relevant product management skills, and build a product of your own through user research, prototyping, development, and product analysis. Start your Post Graduate Certificate in Product Management journey

Programme Highlights

10+ Case Studies

High-Performance Coaching (1:1)

Exclusive Job Opportunities Portal

Duke CE Certification

10-Week Product Mindset Bootcamp (with Certificate of Completion)

Interview Preparation and Mock Interviews

Eligibility Criteria

The Applicant should have a Graduation Degree.

Syllabus Breakdown

  • Product Management Overview: Analyse the product management careers landscape and the roles and responsibilities to be a successful PM
  • Product Design: Conceptually design a new product — identify the user pain points, create a user persona, devise solutions and prioritise them
  • Market Sizing: Learn to calculate the market size for a given product and approach guesstimate questions asked in product management interviews
  • Product Strategy: Apply frameworks to solve strategic questions like entering/exiting a space, competing against existing products and more
  • Analytics & Growth: Identify the critical metrics for a product across different stages of the user’s journey and devise strategies for growth
  • Product Tech: Understand the basic technical know-how needed for a product manager — tech team structure, working with developers, tech architecture and tech stack (along with SQL basics)
  • General and Behavioural Questions in PM Interviews: Answer behavioural questions asked in PM interviews and develop negotiation and storytelling skills

  • Create and validate your hypothesis by performing effective user research
  • Use different user research methods — surveys, interviews, contextual inquiries, and so on — to uncover the needs & behaviour of your users
  • Synthesize your research data to create artefacts like user persona and user journey maps
  • Identify the various stages of adoption for your product

  • Explain the fundamentals of UI-UX design
  • Evaluate different options, methods, and tools for rapid prototyping
  • Create product sketches, wireframes and mockups
  • Build functioning prototypes to evaluate possible ideas and solutions
  • Describe the process of a design sprint used in organisations
  • Explain the purpose, types and ways of conducting a usability test for a product prototype
  • Analyse the different types of MVP (minimum viable product) and decide when to use which one
  • Apply the Learn-Build-Measure model to build successful MVPs

  • Deploy agile and scrum frameworks required to develop and launch a product
  • Create user stories and epics for the development of a product feature
  • Create a cohesive product requirements document (PRD) for a product
  • Create a go-to-market strategy for a product by planning its pricing and channel strategy

  • Identify the north star metric for a given product
  • Set product metrics using the AARRR framework to improve the customer journey
  • Analyse product data and employ product analytics to identify problems
  • Create activation/acquisition/ engagement/referral/monetisation strategy for a product
  • Apply experimentation techniques like A/B testing and multivariate testing
  • Learn about segmentation, funnel, and cohort analysis

1. Growth – Product Management: 

  • Driving User Retention & Engagement Growth
  • Activation & Resurrection
  • Growth Strategies
  • Strategies to Drive Acquisition & Referral Growth
  • Monetisation Strategies
  • Experimentation Techniques

2. AI ML Solutions in Product Management:

  • AI Paradigms
  • AI-ML Strategy
  • Data Foundations
  • Data Architecture
  • Capstone Project

3. Digital Transformation :

  • Digital Transformation: Deep Dive
  • Digital Transformation Frameworks
  • Emerging Technologies to Drive Digital Transformation
  • Design Thinking for Product Managers
  • Path from Consultant to Product Manager

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download Duke Corporate Education

About About Duke Corporate Education

Duke CE is ranked #2 globally in Executive Education by ‘Financial Times Custom Executive Education Rankings 2022. Part of Duke University, Duke Corporate Education (Duke CE) is the premier global provider of leadership solutions in context . They deliver leadership development to 1,000 organizations and governments around the world to get their leaders and their business ready for what’s next.

Sample Certificate

Duke-PM-Certificate

Joint product management certification from Duke Corporate Education. Certificate easily shareable across LinkedIn, Naukri, etc.

Programme Structure

FEE STRUCTURE:

Application Fee
INR

Total Fee
INR 194700.00

INSTALLMENT PATTERN

No Cost EMI Available

  • Take advantage of our no-cost EMI option, making it convenient for you to finance your education effortlessly.

Attractive Scholarships

  • We also provide attractive scholarships for defence personnel, government employees, differently-abled individuals, and meritorious students.
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Admission Process

Process
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Frequently Asked Questions

In product management courses, you can expect to learn skills like how to conduct customer research interviews and testing, pricing and revenue modeling, running design sprints, product roadmapping, and ranking your features list .

It’s a lot to juggle, which is why many in the field recommend a product management certification – not just to help you master those various skills, but also to make you confident and comfortable with the processes that help steer a product from conception to completion.

Devoting 10-12 hours per week will be enough to get you through the program. The more time you devote, the greater will be your learning from the program.

Yes, post successful completion of this programme, you will earn a certificate issued by Duke Corporate Education, certifying you as an Industry ready Product Manager.

The Applicant should have a Graduation Degree.