Duke CE : Post Graduate Certificate in Product Management

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Course Duration

6-10.5 Months

Commencement Date

6 May 2025

Application End Date

30 April 2025

Session Timing

10-12 hours per week

Overview

Syllabus

Faculty

Certificate

Fee

Duke CE : Post Graduate Certificate in Product Management Program Overview

Develop a product mindset, master relevant product management skills, and build a product of your own through user research, prototyping, development, and product analysis. Start your Post Graduate Certificate in Product Management journey

Programme Highlights

10+ Case Studies

High-Performance Coaching (1:1)

Exclusive Job Opportunities Portal

Duke CE Certification

10-Week Product Mindset Bootcamp (with Certificate of Completion)

Interview Preparation and Mock Interviews

Eligibility Criteria

The Applicant should have a Graduation Degree.

DOWNLOAD SYLLABUS

Syllabus Breakdown

Product Management Overview: Analyse the product management careers landscape and the roles and responsibilities to be a successful PM
Product Design: Conceptually design a new product — identify the user pain points, create a user persona, devise solutions and prioritise them
Market Sizing: Learn to calculate the market size for a given product and approach guesstimate questions asked in product management interviews
Product Strategy: Apply frameworks to solve strategic questions like entering/exiting a space, competing against existing products and more
Analytics & Growth: Identify the critical metrics for a product across different stages of the user’s journey and devise strategies for growth
Product Tech: Understand the basic technical know-how needed for a product manager — tech team structure, working with developers, tech architecture and tech stack (along with SQL basics)
General and Behavioural Questions in PM Interviews: Answer behavioural questions asked in PM interviews and develop negotiation and storytelling skills

Create and validate your hypothesis by performing effective user research
Use different user research methods — surveys, interviews, contextual inquiries, and so on — to uncover the needs & behaviour of your users
Synthesize your research data to create artefacts like user persona and user journey maps
Identify the various stages of adoption for your product

Explain the fundamentals of UI-UX design
Evaluate different options, methods, and tools for rapid prototyping
Create product sketches, wireframes and mockups
Build functioning prototypes to evaluate possible ideas and solutions
Describe the process of a design sprint used in organisations
Explain the purpose, types and ways of conducting a usability test for a product prototype
Analyse the different types of MVP (minimum viable product) and decide when to use which one
Apply the Learn-Build-Measure model to build successful MVPs

Deploy agile and scrum frameworks required to develop and launch a product
Create user stories and epics for the development of a product feature
Create a cohesive product requirements document (PRD) for a product
Create a go-to-market strategy for a product by planning its pricing and channel strategy

Identify the north star metric for a given product
Set product metrics using the AARRR framework to improve the customer journey
Analyse product data and employ product analytics to identify problems
Create activation/acquisition/ engagement/referral/monetisation strategy for a product
Apply experimentation techniques like A/B testing and multivariate testing
Learn about segmentation, funnel, and cohort analysis

1. Growth – Product Management:

Driving User Retention & Engagement Growth
Activation & Resurrection
Growth Strategies
Strategies to Drive Acquisition & Referral Growth
Monetisation Strategies
Experimentation Techniques

2. AI ML Solutions in Product Management:

AI Paradigms
AI-ML Strategy
Data Foundations
Data Architecture
Capstone Project

3. Digital Transformation :

Digital Transformation: Deep Dive
Digital Transformation Frameworks
Emerging Technologies to Drive Digital Transformation
Design Thinking for Product Managers
Path from Consultant to Product Manager

About About Duke Corporate Education

Duke CE is ranked #2 globally in Executive Education by ‘Financial Times Custom Executive Education Rankings 2022. Part of Duke University, Duke Corporate Education (Duke CE) is the premier global provider of leadership solutions in context . They deliver leadership development to 1,000 organizations and governments around the world to get their leaders and their business ready for what’s next.

Sample Certificate

Joint product management certification from Duke Corporate Education. Certificate easily shareable across LinkedIn, Naukri, etc.

FEE STRUCTURE:

Application Fee
INR

Total Fee
INR 194700

INSTALLMENT PATTERN

No Cost EMI Available

Take advantage of our no-cost EMI option, making it convenient for you to finance your education effortlessly.

Attractive Scholarships

We also provide attractive scholarships for defence personnel, government employees, differently-abled individuals, and meritorious students.

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Admission Process

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Frequently Asked Questions

In product management courses, you can expect to learn skills like how to conduct customer research interviews and testing, pricing and revenue modeling, running design sprints, product roadmapping, and ranking your features list .

It’s a lot to juggle, which is why many in the field recommend a product management certification – not just to help you master those various skills, but also to make you confident and comfortable with the processes that help steer a product from conception to completion.

Devoting 10-12 hours per week will be enough to get you through the program. The more time you devote, the greater will be your learning from the program.

Yes, post successful completion of this programme, you will earn a certificate issued by Duke Corporate Education, certifying you as an Industry ready Product Manager.